Identity Design, Motion Design, Illustration

frog was an official partner of Cannes Lions 2023. As part of the launch, a brand identity that served as an extension of the frog brand was created for the event, incorporating more personable typography, graphic shapes, and linework.

Creative Team: Andreas Markdalen, Ed Bolton, Dylan Roberts, Regina Vargas, Arnon Karnkaeng

Web Team: Luis Espinosa, Paulina Zepeda, Adriana Garcia, Estefania Latofski

Editorial Team: Elizabeth Wood, Camilla Brown

Experiential Design, Brand Activation

frog was an official partner of Cannes Lions 2023. For four days in the frog Cabana, frog hosted talks with expert guests from leading brands and premiered interactive exhibits on the theme of Chief Challenges & Creative Confessions.

Creative Team: Andreas Markdalen, Ed Bolton, Dylan Roberts, Regina Vargas, Arnon Karnkaeng

Editorial Team: Elizabeth Wood, Camilla Brown

Web Team: Luis Espinosa, Paulina Zepeda, Adriana Garcia, Estefania Latofski

Art Direction, Graphic Design

For Cafuné’s second EP, Love Songs for the End, the New York alternative pop duo of Sedona Schat and Noah Yoo reached out to me to create the cover artwork and type treatment.

Thematically, the EP is about coming to terms with despondence, the processing of grief, acceptance in the face of despair, and the conscious choice to be hopeful.

The cover artwork was later adapted for a release of remixes called Versions for the End.

Client: Cafuné

Photography by Sam Williams

Identity Design, Editorial Design

The Road Ahead is one of frog’s downloadable reports, specifically exploring and examining the wide-open opportunities coming to the future of mobility through emerging technology and changing business models, with an emphasis on sustainability. This report campaign included interviews with a variety of experts’ perspectives, a website experience, and a dedicated podcast episode.

Art Director: Cary Potter

Designer: Arnon Karnkaeng, Regina Vargas

Web Team: Estefanía Latofski, Victor Yamasaki, Paulina Zepeda, Luis Espinosa, Adriana Garcia

Illustrations by Katherine Lam

Identity Design, Design Systems, Illustration

frog is a global creative consultancy, part of Capgemini Invent. frog’s brand refresh became a major part of the transition between Altran and Capgemini Invent, launched in a campaign called “A New Era.” As part of the Global Brand and Content team, I worked within the design team to create the new brand system, inspired by light refractions and saturated colors to give the brand a sense of optimism.

Art Director: Cary Potter

Designers: Arnon Karnkaeng, Regina Vargas

Web Team: Estefanía Latofski, Victor Yamasaki, Paulina Zepeda, Luis Espinosa, Adriana Garcia

Identity Design, Art Direction

PrEP4ALL is an activist group aiming to spark political change over HIV preventable medication (Pre-Exposure Prophylaxis, commonly known as PrEP) and HIV treatment medication. Working with healthcare professionals, community leaders, politicians, and lawyers, PrEP4ALL brought the attention to the drug price gouging by major pharmaceutical companies to national government institutions, calling for price reduction of Truvada from potentially over $2000.

Miscellaneous posters, created from 2015 to present.

Identity Design, Information Design, Art Direction

The Quartz Glass Museum is a proposed renaming and rebranding for the existing Corning Museum of Glass in Corning, New York. 

The dynamism of the identity highlights the dualities of glass’s inherent qualities: hard, yet flexible; strong, yet fragile; beautiful, yet utilitarian. The visual and tactile qualities of glass is reflected through use of pattern, transparency and digital fabrication.

Identity Design, Design Research

AS/AM is a speculative organization that aims to empower Asian Americans in creative fields and to increase Asian American representation in media. This campaign serves as an outlet for those frustrated with current climate of media representation and aims to channel that energy to actively make change.

The logo is inspired by the contrasting nature of the Asian American dual identity and flags. The flexibility of the identity captures the diverse definitions of the Asian American experience while still maintaining solidarity between them.  Using abstracted flags as embellishments also enforces the campaign to promote various Asian American backgrounds as possible and not focus primarily on any particular ethnic experience.

As part of the campaign, wearables are primarily used as a method of spreading awareness and empowerment. Events like workshops will be held specifically targeting Asian American creators to network and mentor each other.