As part of the New Era launch, frog debuted Chief Challenges, an episodic series crafted to inform, inspire and engage Chief Marketing and Experience Officers as they encounter today’s most pressing business challenges. Each new interactive digital chapter of Chief Challenges has a corresponding downloadable report.
frog’s podcast, the DesignMind frogcast, was refreshed to match the new branding. The DesignMind frogcast explores behind the scenes to meet the people designing what's next in the world of products, services and experiences.
frog’s Editorial team works together with frogs globally to write polished articles, insights, and provocations. As part of the brand system, illustration styles and guidelines were defined to curate and solidify a consistent editorial presence on frog’s Insights page, a collection on the latest in design, technology, business and culture. Bespoke illustrations were created by the design team, to further emphasize frog’s commitment to craft.